Staff Writer
New Delhi: NueGo, India’s largest intercity electric bus brand operated by GreenCell Mobility, has set a new benchmark in sustainable and safe travel by becoming the first in the country to equip its entire electric bus fleet with Advanced Driver Assistance Systems (ADAS). With over 275 electric buses currently operating across India, the company has demonstrated a strong commitment to passenger safety and technological innovation by integrating ADAS into all its vehicles since its launch in 2022.
This bold move comes well in advance of the Indian government’s proposed mandate to implement ADAS in heavy commercial vehicles, underlining NueGo’s proactive approach toward enhancing road safety and aligning with global best practices in mobility.
Devndra Chawla, Managing Director and CEO of GreenCell Mobility, emphasized the company’s dedication to safety, stating, “At NueGo, guest safety is deeply embedded in our DNA. We were among the first in the industry to integrate Advanced Driver Assistance Systems (ADAS) across our entire fleet — setting a new benchmark for intercity travel. Our unwavering commitment is to deliver a journey that is comfortable, sustainable, and above all, exceptionally safe.”
ADAS technology utilizes an array of sensors, cameras, and radar systems to constantly monitor the road and driving environment. It assists drivers by providing real-time alerts and interventions through features such as collision warnings, lane departure alerts, and automatic emergency braking. In the context of intercity buses, these systems play a vital role in minimizing human error, preventing accidents, and providing passengers with a smoother and more secure travel experience.
NueGo’s electric buses are equipped with advanced safety technologies including Automated Emergency Braking (AEB), Electronic Stability Control (ESC), and Driver Drowsiness Detection. These additions not only enhance safety but also reinforce the company’s vision of transforming long-distance bus travel in India into a modern, tech-enabled, and eco-conscious experience.
In addition to ADAS, NueGo has implemented a series of guest-centric measures aimed at improving overall safety and inclusivity. One of its standout initiatives is the mandatory breath analyzer test for all drivers before every journey, ensuring they are fit and alert behind the wheel. Recognizing the importance of safe travel for women, NueGo offers specially reserved “PINK” seats, which allow female passengers to sit only next to other women for added comfort and security.
To further enhance passenger confidence, all buses are fitted with real-time GPS tracking, allowing travelers and their families to monitor the journey live. An AI-powered driver monitoring system is also in place to evaluate driver behavior continuously and correct unsafe practices promptly. In addition, high-definition CCTV cameras provide round-the-clock surveillance on every bus, adding another layer of security for guests.
Behind the scenes, NueGo operates a 24×7 Command Control Centre that monitors every journey in real time, ensuring a swift and proactive response to any emergencies. The company also ensures that all staff, including drivers and support personnel, undergo comprehensive training in both safety protocols and guest service excellence.
To cater specifically to the safety of its female guests, NueGo has launched a dedicated women’s helpline (1800 267 3366), available 24 hours a day, offering immediate support whenever needed. Passengers can also expect clean and hygienic mid-point stops during long journeys, providing a refreshing and comfortable break en route.
With this extensive focus on safety, inclusivity, and innovation, NueGo is not only redefining intercity travel in India but also setting a precedent for the future of public transportation. As the country steadily moves toward electric mobility and smarter infrastructure, NueGo’s forward-thinking approach is poised to inspire a new standard in the transport industry — one where technology, comfort, and safety go hand in hand.