Staff Writer
Farrukhnagar: In a strategic move to bolster its presence in rural India, JK Tyre & Industries Ltd., a leading player in the Indian tyre industry, launched its ‘JK Tyre Steel Wheels’ outlet in Farrukhnagar, Haryana. This initiative marks the beginning of the company’s focused expansion into smaller towns with populations of one lakh or less, aiming to enhance last-mile mobility and promote rural entrepreneurship.
The rural expansion programme is set to roll out across Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu, and Telangana over the next three months, with plans for a nationwide scale-up later this year. The company’s new retail model is designed to provide a one-stop destination for all tyre-related requirements, featuring the complete JK Tyre product portfolio across segments.
Customers will have access to competitive pricing, industry-leading warranties, and a suite of value-added services, including tyre changing and wheel balancing. Notably, the store offers an instant claim facility for non-truck tyres — a first-of-its-kind service in these regions — aimed at boosting customer confidence and convenience.
Commenting on the launch, Mr. Anshuman Singhania, Managing Director of JK Tyre & Industries Ltd., said, “Our rural expansion programme will help us reach the interiors of the real Bharat that are economically vibrant but often under-served. We are not just building retail points; we are also enabling entrepreneurship and access. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland.”
The move is in line with JK Tyre’s broader strategic vision to enhance its last-mile connectivity and tap into the growing demand from India’s rural and semi-urban markets. As part of this initiative, the company is forging strategic collaborations with local entrepreneurs, enabling them to manage and grow these centres within their communities. These partnerships are expected to foster self-reliance, generate local employment, and stimulate grassroots economic development.
With nearly 900 exclusive brand shops and more than 6,000 channel partners across the country, JK Tyre offers over 800 Stock Keeping Units (SKUs) to cater to a diverse customer base. The company’s rural retail expansion is poised to further deepen its footprint and reinforce its commitment to accessible and quality tyre services across India.