Staff Writer
New Delhi: Kärcher India, known for its German-engineered technology and leadership in the global cleaning industry, sees double-digit market share of around 20 percent in the automotive segment. “Our aims to register strong growth in the foreseeable future, and capture a 30% market share by next couple of years, said Mr. Hartmut Jenner, Chief Executive Officer (CEO) & Chairman of the Board of Management of Alfred Kärcher SE & Co. KG., at a PR meet on Tuesday in New Delhi.
We see a huge potential for automotive cleaning equipment, and this will only grow in the future. “Our business in India has been growing at a 15% CAGR, and we see a huge potential for growth going forward,” Jenner further said.
“India represents a crucial market for Kärcher, and we are dedicated to delivering innovative, customer-centric solutions that meet the specific needs of our customers and the cleaning industry. Our consultative selling approach ensures we understand and address the specific needs of our clients, enabling us to maintain our market leadership, particularly in the professional sector. As we continue to expand our customer base and enhance our product lines, including the introduction of detergents, we will continue to invest in infrastructure, training, and development to support our ambitious goal of achieving consistent and sustainable growth in India.”
Mr. Marco Cardinale, Chief Technology Officer (CTO) & Member of the Board of Management of the Alfred Kärcher SE & Co. KG., added, “Our product lineup has been specifically designed for our Indian customers, to ensure that we offer advanced cleaning solutions tailored to the unique needs of this market. By integrating innovative technology and expanding our product range, including the introduction of detergents, we are dedicated to providing solutions that meet both professional and consumer demands. Our focus on sustainability, cultural heritage preservation, and empowering local communities reflects our broader commitment to making a positive and lasting impact in India.”
Mr. Jatinder Kaul, Managing Director of Kärcher India emphasised, “Kärcher’s commitment to Swachh Bharat aligns with our dedication to advancing cleanliness and hygiene across India. Through our cutting-edge cleaning solutions and continued efforts in sustainability, we are proud to contribute to the nation’s mission for a cleaner, greener future. As we deepen our presence in India, we remain focused on empowering communities and addressing local challenges, ensuring that our technology and solutions not only meet but exceed the expectations of our customers and society at large.”
During the event Kärcher India has launched advanced cleaning solutions that promise to elevate industry standards. The KIRA B 50, a state-of-the-art autonomous scrubber-dryer, and the KIRA CV 50, a high-performance autonomous cordless vacuum, offer businesses innovative, efficient, and sustainable cleaning options. Additionally, the BDS 43/165 single-disc machine provides robust cleaning capabilities, ideal for various industrial applications are set to offer enhanced efficiency and performance for the professional segment.
Robotics is gaining momentum in the consumer space, with Kärcher introducing a new line of robotic vacuum cleaners like the RCV3 and RCV5. Soon to launch, the RCV2 will feature compact design and advanced cleaning technologies, further establishing Kärcher’s position in the growing home automation market.
“Over the last 13 years, we have been supplying pressure washers to numerous workshops and OEMs across India. These solutions include semi-automatic and fully automatic car washers, as well as vacuum systems to tackle the substantial dust found in the environment. Our pressure washers are not only effective but also sustainable as they use lower amounts of water while achieving high standards of cleanliness,” said Mr Kaul.
We emphasise the importance of vacuuming car interiors to prevent dust accumulation, which can cause allergic reactions. Vacuuming is crucial for air-conditioned cars to ensure we don’t breathe in dust, which settles on seat covers and other surfaces, he added.
Kärcher holds the prestigious title of the ‘current best-selling pressure washer brand’ in the world, as recognized by the Guinness Book of World Records. This achievement highlights the company’s global leadership and commitment to innovation in cleaning technology. Kärcher’s high-pressure washers have set the standard for performance, reliability, and cutting-edge engineering, making them the preferred choice for millions of consumers and professionals worldwide.
Additionally, Bangalore Airport, recognized as the cleanest airport, has attributed part of its success to Kärcher India’s rental solutions. Our dedicated rental division has become a key growth driver for the company, evolving into a true success story.
These achievements highlight Kärcher India’s dedication to excellence and its impact on global cleanliness standards.
In line with its growth trajectory, Kärcher India has laid out ambitious expansion plans for India for 2024-2025. It aims to deepen its presence in the Indian market, introducing advanced cleaning solutions tailored to local needs. This expansion will encompass a wide range of initiatives, including enhancing its rental solutions for the professional segment and providing businesses with cost-effective access to their advanced cleaning equipment.
Over the years, the company has undertaken significant projects worldwide, contributing to the preservation of cities and cultural heritage. Kärcher India has been instrumental in cleanliness efforts in Ayodhya, Varanasi, Delhi, and the recent successful collaboration with the Navi Mumbai Municipal Corporation, which saw the deployment of industrial sweepers to improve cleanliness on Palm Beach Road and Vashi Road. These cultural sponsoring projects not only demonstrate Kärcher India’s expertise in cleaning technology but also its dedication to safeguarding historical monuments for future generations.
Kärcher India’s focus extends beyond technology to empowering women in the workforce and community. They have implemented several initiatives and programs that are aimed at fostering an inclusive work environment and promoting gender diversity. Through these efforts, Kärcher India is not only empowering women but also contributing to societal progress. Success stories from these programs exemplify the company’s dedication to driving positive change, with plans to expand these initiatives in the coming years.
Innovation and technological advancement remain at the core of Kärcher India’s growth strategy. The company continues to invest in product development, automation, and smart solutions to stay ahead in the industry. By leveraging customer-centric strategies, Kärcher India enhances customer experience and satisfaction, ensuring that its products and services meet the evolving needs of its diverse clientele.